BRAND CLARITY. COMMERCIAL MOMENTUM.

Sharper positioning.
Stronger direction.

BrandVest works with leaders to clarify what their business stands for, how it competes and how that clarity translates into meaningful growth.

Start a conversation Explore the work
01

Experienced counsel at the intersection of brand, commercial strategy and leadership communication.

01 / THE CHALLENGE

Good businesses can still be difficult to explain.

Markets change. Offers evolve. Teams grow. The story that once worked no longer captures where the business is going.

BrandVest helps turn complexity into a clear position, a compelling proposition and a practical commercial direction that people can understand and act on.

01

The offer has outgrown the story

02

Sales activity lacks a clear direction

03

Teams describe the business differently

04

Experience is not translating into influence

02 / EXPERTISE

Where clarity creates value.

Focused advisory support for organisations navigating growth, change or a more demanding competitive environment.

01

Positioning & proposition

Define what makes the business meaningfully different, why it matters and how to express that value with confidence.

02

Commercial & route-to-market strategy

Bring sharper focus to audiences, opportunities, partnerships and the practical path from proposition to revenue.

03

Leadership communication & storytelling

Turn complex thinking into persuasive narratives, presentations and pitches that move decisions forward.

04

Workshops & capability building

Equip teams to communicate the brand, sell its value and deliver a more consistent customer experience.

03 / APPROACH

Strategy should create movement, not another document.

BrandVest combines careful diagnosis with practical commercial judgement. The work is collaborative, direct and designed to be used.

  1. 01

    Discover

    Listen closely, test assumptions and understand the business from the inside out.

  2. 02

    Define

    Distil the real source of value into a position and direction that can guide decisions.

  3. 03

    Align

    Build shared understanding across leadership, sales, marketing and the wider organisation.

  4. 04

    Activate

    Translate the strategy into communication, behaviour and commercially useful action.

04 / EXPERIENCE IN ACTION

Experience behind the advice.

BrandVest draws on first-hand experience of building brands, leading a business and turning complex ideas into commercially useful direction.

GLOBAL BRAND LEADERSHIP

Building meaning across markets

As Vice President, Brand at Shangri-La Hotels and Resorts, Brendan oversaw global brand development and communications across a complex international hospitality portfolio.

COMMERCIAL LEADERSHIP

From adviser to chief executive

An early BrandVest engagement with Asian Integrated Media developed into a long-term executive role. As CEO, Brendan has led commercial strategy, international sales, partnerships and business transformation.

CAMPAIGN STORYTELLING

Ideas built to endure

Brendan’s work includes brand platforms, leadership narratives and major campaigns, including Shangri-La’s “It’s in our Nature”, created to express the brand through a distinctive and enduring story.

05 / THE NEXT CHAPTER

“Brand expertise led to business leadership. Business leadership now brings greater depth to the advisory work.”
2013BrandVest founded in Hong Kong

BrandVest was established by Brendan Inns to help organisations strengthen their brands, positioning and communications. One of its earliest clients was Asian Integrated Media.

That engagement developed into a long-term leadership role. Brendan joined AIM in 2014 and subsequently became CEO, adding more than a decade of hands-on experience in commercial strategy, international sales, partnerships and business transformation.

BrandVest now enters its next chapter, bringing together a career in global brand leadership with the commercial perspective that comes from leading a business.

06 / PERSPECTIVE

Brendan Inns, founder of BrandVest

FOUNDER

Brendan Inns

Brand strategist, business leader and commercial adviser.

LinkedIn profile

Brendan brings together more than three decades of experience in international brand leadership, communications and commercial strategy. As Vice President, Brand at Shangri-La Hotels and Resorts, he led global brand development and communications across a complex international portfolio.

After founding BrandVest in 2013, one of its earliest engagements was with Asian Integrated Media. Brendan joined AIM in 2014 and later became CEO, adding more than a decade of hands-on experience in commercial strategy, international sales, partnerships and business transformation.

Through BrandVest, he now applies that combined perspective to help leaders sharpen their positioning, clarify commercial direction and communicate complex ideas with greater influence.

Asia-PacificHospitality & luxuryMedia & travelBrand leadershipInternational salesBusiness transformation

07 / START A CONVERSATION

Clear thinking can change what happens next.

If your business has reached a point where its positioning, story or commercial direction needs sharper focus, let’s talk.

Email Brendan